Head of Sales

Company: RAYCO CONSTRUCTION ENTERPRISES INCO
Location: La Habra
Posted on: February 18, 2026

Job Description:

Job Description Job Description Description: Head of Sales Location: Southern California (preferably Los Angeles) Reports to: President Department: Sales & Business Development Compensation Range : $160-185k Base Commissions Position Overview The Head of Sales leads Rayco’s business development and client acquisition strategy - setting the direction, standards, and rhythm that drive consistent growth, repeat business, and brand excellence across our territories. This critical leadership role oversees a team of Business Development Leaders and supports cross-functional partners in Estimating, Construction, and Marketing. The Head of Sales establishes clear goals, defines process discipline, ensures accountability, and mentors the team to achieve both individual and organizational revenue targets. The ideal candidate brings a strong blend of strategic leadership, field sales experience, and client relationship expertise — thriving equally in front of clients, the field, and the team. Key Responsibilities 1. Set and Lead the Sales Strategy Define and drive Rayco’s annual and quarterly sales goals, pipeline targets, and business development plans across territories. Develop and implement sales strategies that align with company objectives and market realities in reconstruction and defect repair. Lead forecasting, territory planning, and go-to-market prioritization in collaboration with senior leadership. Monitor market trends, competitor activity, and client insights to adjust strategies and ensure Rayco stays ahead of industry shifts. Partner with Marketing to design campaigns, events, and educational outreach that generate leads and build brand trust. 2. Build, Lead, and Coach a High-Performing Team Manage and mentor members of the Sales and Business Development team, setting clear expectations and fostering a culture of accountability and excellence. Reinforce the Rayco Sales SOP across the organization — ensuring consistency from lead generation through contract signing and client handoff. Conduct regular one-on-ones, field ride-alongs, and pipeline reviews to develop individual capabilities and improve close rates. Recruit, onboard, and develop new sales talent, ensuring long-term team depth and bench strength. Celebrate wins, recognize performance, and nurture a collaborative, growth-minded culture that reflects Rayco’s values. 3. Drive Results and Pipeline Health Oversee the full sales pipeline and deal progression — tracking performance through weekly and monthly dashboards. Ensure accurate forecasting, CRM, and territory reporting for executive visibility. Lead new territory growth BD efforts for N. LA and high-value sales meetings and negotiations for major accounts, RFPs, or strategic client opportunities. Support and problem-solve with team members to overcome obstacles in deals or client relationships. Coordinate with Estimating and Construction leaders to ensure contract accuracy and smooth client transitions post-sale. 4. Represent Sales Across the Organization Serve as a key member of Rayco’s leadership team — contributing to annual planning, organizational goals, and operational priorities. Align with Exec partners to develop pricing models and margin guidelines that balance competitiveness with profitability. Collaborate with Operations to ensure alignment between pre-sale commitments and post-sale delivery. Provide executive updates on sales performance, market insights, and emerging opportunities. Model Rayco’s values and client-first ethos across all leadership and external interactions. Requirements: Experience and Skills Required Strong commitment to Rayco’s values. 10 years of sales experience, ideally in construction, building materials, or related industries - with proven success in project based and B2B multi-million dollar deals. Multiple years leading B2B or construction-related business development teams. Prior experience with estimating, preconstruction, or project management is highly valued. Familiarity with multi-unit, commercial, or defect reconstruction markets. Demonstrated history of achieving or exceeding annual revenue targets and driving double-digit growth. Consultative, solution-oriented mindset with strong client intuition. Excellent local network and market intelligence. Credibility with technical and field teams — not just sales polish. Ability to balance short-term wins with long-term client relationships. Equally strategic and hands-on — able to lead from the front and coach in the field. A disciplined operator who thrives on structure, measurement, and continuous improvement. An empathetic, confident communicator who builds trust with clients, peers, and teams alike. A growth-minded professional who believes sales excellence and client experience go hand in hand. Experience with CRM and common construction software (BuilderTrend) Rayco’s Exteriors Core Values: Built on Trust - People tend to trust you when they believe they are interacting with the genuine you (authenticity) when people have faith in your judgment and competence (logic), and when they feel that you care about them (empathy).As it sounds, this is the foundation on which all of Rayco is built. When we promise something, we deliver it to the best of our abilities, going above and beyond as much as possible. Empathy - Empathy is more than caring about others; it's about understanding their journey. Can you put yourself in their shoes, comprehend their emotions, and identify their goals? This ability to see from their perspective will help you connect with them and lead to mutually beneficial outcomes. Pride in Workmanship - It is a feeling of satisfaction in your achievements. Whether it's putting the nail in the correct spot or getting a contract in that was more laborious than you thought, we want you to be able to sleep soundly at night knowing it was done right. Honest and Transparent - Are we telling people what they need to hear or what you want them to hear? We create stronger long-term relationships that benefit all parties by telling employees, clients, and partners the facts and being clear from the beginning. We genuinely want everyone we interact with to know we have their best interest in mind and will make them aware of important details that build more trust. With this, we are solution-oriented, avoid the dreadful politics game, and be our best selves while serving others. Salary Description $160-185k commissions

Keywords: RAYCO CONSTRUCTION ENTERPRISES INCO, Huntington Beach , Head of Sales, Sales , La Habra, California