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Senior Digital Data Analyst

Company: Innocean USA
Location: Huntington Beach
Posted on: March 17, 2020

Job Description:

Innocean USA is an award-winning, creative advertising agency based in Huntington Beach, CA. OVERVIEWThe Senior Digital Data Analyst will translate the measurable actions of people across all digital platforms into actionable insights and lead the ongoing development of models for success for our clients.
KEY RESPONSIBILITIES

  • Work with the client on a daily basis to identify needs and expectations on campaigns initiatives.
  • Initiate projects derived from media plan, client/business needs, and creative ideas. Accurately plan and forecast project budgets.
  • Takes ownership of deliverables and facilitates work effectively across internal teams and vendors.
  • Brief creative and production teams on project initiatives.
  • Identify key stakeholders and disseminate information as necessary.
  • Present/communicate progress and outcome of projects to clients and determine best next steps.
  • Facilitate internal and client reviews, update status documents, legal routing, contact reports, and meeting coordination.
  • Show solid knowledge of the client's business (including pricing, product, sales, marketing channels, strategies, and competitive landscape). Able to participate in client discussions regarding marketing insights and recommendations.
    DESIRED SKILLS & QUALIFICATIONS
    • 5-10 years of experience delivering analysis and identifying trends within a digital marketing environment including A/B testing.
    • Outstanding communication skills with the ability to present clearly and persuasively.
    • Ability to make the complex easy to understand: can demonstrate examples of business writing and presenting to non-technical and non-analytical audiences.
    • Strong analytical skills and business acumen along with the ability to be detail and deadline oriented while managing multiple projects.
    • A very strong Excel user, with ability to shape, analyze, pivot, and visualize data.
    • Experience pulling reports, setting up automated reports, and extracting data,
    • Experience with online ad delivery systems (Google Marketing Platform for enterprises, such as Google Ad Manager for large publishers (formerly known as DoubleClick Bid Manager (known as DBM), DoubleClick Campaign Manager (DCM), DoubleClick for Publishers (DFP), AdWords and Google Ad Exchange (AdX).
    • Experience with online marketing systems such as in Adobe Analytics, Audience Manager, Target, and other tools within the Adobe Marketing Suite; or applications within the Google Marketing Platform such as Google Analytics; or similar platforms.
    • Understands and can use social media listening platforms, such as NetBase, Sprinkler, Sysomos, Crimson, Hexagon, SimplyMeasured, Radian6, or similar.
    • Understands how tagging web sites determines the depth and quality of reporting.
    • Experience being client-facing, such as presenting in-person or by phone/video conferencing, and the desire to constantly improve your presentation skills.
    • Ability to create reports and presentations in applications such as PowerPoint, Keynote, or Google Slides.
    • Ability to clear and precise emails and written documents.
    • Experience with digital media and ad serving
    • Experience using Business Intelligence (BI) tools, such as Tableau or Power BI, especially building dashboards.
    • Experience using databases, such as data design, extracting, and processing data,
    • Experience with Python, SQL, R, and other similar statistical computing environments
    • Exposure to JavaScript, HTML/CSS, XML.
    • Experience with automotive and consumer brands
      BENEFITS
      • 100% paid Medical, Dental and Vision Premiums.
      • Generous PTO.
      • 401k Program with company match.
      • Fun and fast-paced agency environment.
      • Lots of individual autonomy & rewards for merit and creativity.
      • Be part of a close-knit and exciting team & growing agency.
      • Enjoy catered happy hour every Thursday and breakfast on Fridays.
      • Full-time Barista on-site.
      • Amazing views of the Pacific Ocean by the pier in HB.

Keywords: Innocean USA, Huntington Beach , Senior Digital Data Analyst, Professions , Huntington Beach, California

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