Associate Manager, Brand

Company: travisMathew
Location: Huntington Beach
Posted on: August 3, 2022

Job Description:

Who We Are TodayTravisMathew is now a leading innovator in lifestyle and performance apparel. Using best-in-class fabrications and designs, we are pushing forward a growing market trend towards casualization. For us, comfort comes first. Every TravisMathew product is created with attention to detail, designed to deliver the perfect fit and soft, lightweight feel. By offering hundreds of varied, unique deigns across monthly new product releases, we are establishing a new standard for the young professional. We want to elevate your look with details, subtleties, and craftmanship that will get you noticed ... but without flash or pretension. As an aspirational brand, TravisMathew prides itself on being approachable. Anyone and everyone can look great - and feel great - in TravisMathew. We're throwing a party and you're invited.Where We Are GoingAt TravisMathew we don't just dream big, we plan big. Our goal is to become the top premium menswear brand in the United States with a global presence, while keeping our employees and customers at the forefront of all we do. We believe that a winning office culture will include opportunities for new leaders, a fun work environment, and cultivating an ideal work / life balance for our employees. We are committed to celebrating and achieving diversity in all facets of our business. Additionally, TravisMathew is focused on the development of sustainable practices, challenging ourselves to discover innovations in design, production and technology.JOB OVERVIEWThe Associate Manager, Brand will play an instrumental role in setting the brand strategy and developing marketing plans for all marketing campaigns and initiatives. This individual will provide strategic thinking and drive key planning and marketing activation across a variety of channels and initiatives.ROLES AND RESPONSIBILITIESPartner with Senior Manager, Brand to manage / execute brand marketing effortsOversee all marketing creative and communication to ensure consistency and alignment with the brand strategy / visionOversee integrated marketing processes with the team and cross-functional partners from concept, launch, iteration, and optimizationCollaborate with Senior Manager, Brand to ensure campaign planning process is adhered throughout all phasesCollaborate with cross functional teams to build strategic, full-funnel marketing campaigns that build brand love with new and existing customers alikePitch new ways to launch and activate marketing campaigns as well as connect with and expand the reach of the brandManage external agencies, through communication plans, briefs, message strategy, and frameworks to guide differentiated storytelling and executionManage, track, and de-brief campaigns, content, and partnership performanceTECHNICAL COMPETENCIES (Knowledge, Skills & Abilities)Proficient Microsoft Applications (i.e., Excel, PowerPoint, Word)Ability to design, develop and implement full-funnel, strategic marketing plansAbility to lead cross-functional teams through influence and form collaborative, cross-functional relationshipsAbility to work well under pressure and in a fast-paced, results-oriented, team environmentStrong verbal and written communication skillsStrong creative and strategic thinking skillsetEDUCATION AND EXPERIENCEBachelor's Degree in Business, Marketing, or related fieldMinimum 5 years' experience in Marketing or Brand ManagementTravisMathew is an Equal Employment Opportunity#LI-BH1

Keywords: travisMathew, Huntington Beach , Associate Manager, Brand, Executive , Huntington Beach, California