Marketing Manager, Green Tech

Company: JJA Venture Search
Location: Huntington Beach
Posted on: August 3, 2022

Job Description:

If you know someone who fits this opportunity description, you can share this opportunity with this link: https://bit.ly/3G5H8IW Marketing Manger role with an innovative bio-tech and climate tech company that is disrupting the status quo and on a mission to reverse climate change. What started in 2003 as a question of "what if we could turn greenhouse gas into useful materials?" - a force for good - has turned into "we can and we will" through over a decade of endless trial, error, and determination. Today, we harnesses greenhouse gas to create a certifiably carbon-negative, regenerative material that can replace plastic and leathers. But the determination doesn't stop there. It's also on a mission to inspire communities to make meaningful choices that will help the long-term health of our planet. In fact, while many companies are looking to bring their products and practices to a carbon neutral state, with this technology, this is the only company producing both foodware and apparel that is carbon-negative. And this is just the beginning, as the versatility of the material means future product innovations are endless. The more products we produce, the better the planet gets.
We are looking for passionate, entrepreneurially minded, outside-the-box movers and shakers who live by our CODE - Creativity, Optimism, Determination, Empathy - and want to leverage their skills to positively impact the world we live in for generations to come. Why this role? (Overview) We're looking for a results and detail-oriented, getter done, culturally-savvy, self-starter to join a team of purpose- driven marketers as both a B2B and B2C Marketing Manager. As part of the team, you'll help define our brand and product marketing strategies, as well as work collaboratively to drive their flawless executions.
You will be responsible for ensuring marketing campaigns are "of culture", are set up to deliver against our goals, and will be executed with excellence in concert with the broader brand, digital, creative and product marketing teams. This role will drive campaign and product launches throughout the customer and consumer journey as a means of driving awareness and
adoption of our products and brand. As a naturally curious person, you'll stay abreast of market, consumer, customer and competitive landscapes to provide data-driven insights, inform strategies, and continuously educate the marketing team on relevant information that can help us stay ahead of the curve in driving business KPIs and brand growth. As a key member of the marketing team, you will have the opportunity to be part of building a brand from the ground-up - one with aspirations to become an iconic brand around climate technology, the next wave of meaningful innovation. Imagine the brand you can steward with the inspiration of Tesla meets Patagonia and Apple meets Ben and Jerry's --- If the thought of this excites you, then let's talk! How you'll make an impact? (Responsibilities)

• Partner with and support brand marketing, product marketing and communications on holistic, multi-channel /multi-experience marketing strategies that best deliver core brand messaging throughout a customer's journey
• Lead influencer marketing strategy, execution and follow-through, as well as leverage influencers as a catalyst to cultivating a passionate community of advocates.
• Ensure flawless execution of a multi-channel marketing strategy utilizing marketing technology that powers both traditional and digital strategies, including but not limited to events, trade shows, print, email, SEO, analytics, tag management, and marketing automation.
• Lead flawless execution of product/feature launches and related enablement campaigns across cross-functional teams spanning Product, Marketing, Support, Sales etc
• Maintain annual marketing calendars tracking all Brand, Partnership, Media, Trade, PR, Event and Influencer campaigns, promotions, and activations
• Manage and ensure ongoing communication of strategies, campaign objectives, timelines, and deliverables with internal, cross-functional partners and external agency and vendor partners
• Develop and orchestrate compelling product-centric campaigns for prospective and existing customers including emails, blog posts, webinars, product videos, sales sheets as needed.
• Drive the management of scaled education programs, critical to building brand leadership, adoption and ongoing value based on objectives-based outcomes.
• Support brand and product marketing by helping to establish a continuous feedback loop (inclusive of market trends, customer needs, data insights, and competitive factors) to influence the marketing roadmap and iterate accordingly
• Maintain directory of communications and sales support materials ensuring all resources are accurate and current while coordinating development of new material as needed
• Create marketing and communications presentations as needed
  Manage agencies and workflow including creative and PR,
• Support comms leader in managing interviews and activations with major publications
• Manage photo / video shoots for ad/social campaigns
• Lead insights testing both quant / qual from ideation through to commercialization of new products, positioning and messaging
• Partner with the social media manager to develop content and brand messaging
• Create and manage weekly, monthly, and quarterly priorities Why was this made for you? (Qualifications)
  • BA/BS or equivalent working experience
  • 4+ years of experience with both B2C and B2B (brand and product) Marketing
  • Ability to lead and communicate cross-functionally with product, sales, customer success and other departments
  • Excellent interpersonal, written, and oral communication skills.
  • Critical thinker and problem-solving skills.
  • Excellent attention to detail and time-management skills with ability to dynamically prioritize.
  • Agile and adaptable - someone who thrives in marketing that blends creativity with hard data to deliver results
  • Professional and proactive work ethic - a positive collaborator
  • Willing to roll up your sleeves and get stuff done, no matter the task
  • Excellent organization, communication, and project management skills with the ability to multi task
  • Able to work independently and within a team
  • Comfortable analyzing data and consumer research
  • Background and experience in digital marketing a plus
  • Proficient in MS Office (Word, Excel, PowerPoint). Basic Photoshop knowledge a plus What an ideal candidate can bring to the team?
    • Understands how to effectively execute against both the B2B marketing funnel and B2C marketing consumer decision journey to drive relevant results
    • Brings a combination of creative thinking and analytical skills (e.g. balances insights and data with innovative, culturally relevant ideas to solve problems and make decisions)
    • Passion for sustainability and ability to thrive in a dynamic, startup environment
    • Enthusiastic, highly motivated individual with high attention to detail and ability to find solutions on the fly to collaboratively bring projects across the finish line. 9800 Wilshire Blvd.
      Beverly Hills, CA 90212

Keywords: JJA Venture Search, Huntington Beach , Marketing Manager, Green Tech, Executive , Huntington Beach, California