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GLOBAL BRAND ART DIRECTOR - DC SHOES

Company: Quiksilver
Location: Huntington Beach
Posted on: January 8, 2022

Job Description:

Boardriders, Inc., is the world's leading action sports and lifestyle company that designs, produces and distributes branded apparel, footwear and accessories for Boardriders around the world. The Company's apparel and footwear brands, represent a casual lifestyle for young-minded people who are inspired by a passion for outdoor action sports. The Company's Quiksilver, Billabong, Roxy, DC Shoes, RVCA, Element, VonZipper, -Kustom and Palmers brands have authentic roots and heritage in surf, snow and skate. With approximately 10,000 team members globally, the Company's products are sold in more than 110 countries in a wide range of distribution, including surf shops, skate shops, snow shops, its proprietary Boardriders stores and other Company-owned retail stores, select department stores and through various e- commerce channels. Boardriders is an Equal Opportunity and Affirmative Action Employer including: Minorities/Women/Individuals with Disabilities/Protected Veterans DC SHOES: From the creative force behind legendary brands Eightball, Droors, and Dub, DC Shoes was launched in 1994 as a profound disruption to the skateboarding industry. Founders Damon Way and -Ken -Block -personified the collision of attributes that has uniquely guided DC for 25 years. A juxtaposition of music, art, and streetwear sensibilities with oversized confidence, style, and performance created a dynamic brand position which challenged the status quo on every level. This explosive creativity quickly grew from skateboarding to snowboarding, surfing, motocross, and streetwear. Smashing together athletic aesthetics with military-grade performance, DC established itself through groundbreaking product and an unmatched roster of team-riders who lived and breathed the brand ethos. Complementary to this authentic skate foundation, DC helped shape modern collaboration culture by pioneering partnerships with brands like Supreme and artists like Shepard Fairey. Guided by this DNA and true to the founders' intent, DC continues this rich legacy today with the same irreverent attitude, rule-breaking style, and entrepreneurial hustle that birthed it. Then, now and always, DC is here to PUSH. SUMMARY: As Global Brand Art Director, your job is to concept and create the key art assets and style guides that fuel our global advertising, product marketing, and brand storytelling across regions and channels. You will work closely with the Creative, Product and Marketing leads to bring seasonal stories to life, building creative pitch presentations, lookbooks, catalog layouts, retail marketing concepts, digital experiences, special packaging, advertising, and event branding. In addition to high level design chops, we are looking for swiss-army-knife whose talent potentially extends into writing, motion graphics, illustration, presentation design, retouching, or other related disciplines. Our goal is to maintain a fast and nimble, yet full-service, creative agency capable of delivering excellence in the face of ever-changing tactics. Wit and intelligence must come packaged with the compelling portfolio and design expertise. Want to stay late to prove your idea beats the one you were directed to deliver? Even better. Reporting to our Global Brand Creative Director, this position will be a critical player on our global creative/marketing team -- which exists to drive consideration for the brand AND to equip our regional production teams to execute efficiently and consistently. Experience developing consumer campaigns and working across mediums is critical. As we increasingly shift from print media to digital, a keen understanding of layout and visual hierarchy on desktop, mobile, email, social media, and interactive experiences will be vital for success. Bottom line: We're looking for a design professional who wants to join one of the most influential skate-lifestyle brands in the world at a defining moment in its history. This isn't just a job---but rather an opportunity to help shape the DC look and feel - colliding its past with its future. RESPONSIBILITIES:

  • Create key-art concepts to drive the sell-in and sell-through process, evolving them in complexity as they grow from initial story concept to full go-to-market style guide and omni-channel asset package.
  • Art Director to provide oversight on treatments, branding, and illustrations for the DC Films team, particularly on content related to product marketing and content that connects to creative campaigns
  • Art Director is responsible for the entire pathway of creative campaign, providing oversight to Digital Designers and Production Designers to ensure consistency and adherence to creative intent. This includes designers working on the global team as well as designers working in regions or for Boardriders shared service teams.
  • Design all high-level global projects that transcend region and channel as well as big-ticket regional projects that may require bespoke execution beyond production-level design.
  • Collaborate with the Lifestyle product and marketing leaders on seasonal product stories
  • Support an overarching visual language to harmonize with our categories and deliver a consistent brand experience to our consumers.
  • Partner with our photography producers to ensure needs are met with photoshoots
  • Edit and retouch photo assets when needed.
  • Develop logos, typography, and other identity assets that support new products, technologies, programs, and events.
  • Collaborate with Brand Digital Designers to translate key concepts to best-in-class digital assets for social media, web site, video stories and direct marketing campaigns. REQUIRED EXPERIENCE/SKILLS/EDUCATION:
    • 8+ years' experience designing in a brand or agency environment.
    • An authentic connection to skate/fashion/streetwear culture is ideal, but a proven ability to
    • design for new audiences is essential.
    • Bachelor's Degree in Graphic Design, Motion Graphics, or a related discipline is preferred
    • Proficiencies across the Adobe Creative Suite including Illustrator, Photoshop and InDesign.
    • A diverse portfolio reflecting sophistication in concept development, typography, layout, photo editing, and general artistry.
    • Professional level experience in print production and digital design principles.
    • A finger-on-pulse pursuit of new techniques in software, social media applications, and digital communication.
    • A spirit to learn and collaborate in a team-based environment.

Keywords: Quiksilver, Huntington Beach , GLOBAL BRAND ART DIRECTOR - DC SHOES, Executive , Huntington Beach, California

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