Marketing Cloud Administrator
Company: Acra Lending
Location: Irvine
Posted on: April 19, 2024
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Job Description:
The Marketing Cloud Administrator will collaborate with business
systems analyst and
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products teams to build solutions to meet business challenges and
ensure effective
collaboration throughout all phases of development, testing and
deployment.
Essential Duties and Responsibilities:
--- Analyze technical business requirements to configure, develop
and release solutions on
the Marketing Cloud platform.
--- Manage and update integrations and connectors.
--- Research and resolve system errors.
--- Develop user facing layouts and UIs.
--- Apply A/B testing and conversion rate optimization
techniques
--- Create comprehensive reports to track ROI and key performance
indicators
--- Data Analysis & Reporting: Utilize analytics tools to evaluate
campaign performance,
providing insights and recommendations for improvement
Qualifications:
To perform this job successfully, an individual must be able to
perform each essential duty
satisfactorily. The requirements listed below are representative of
the knowledge, skill, and/or
ability required. Reasonable accommodations may be made to enable
individuals with disabilities
to perform the essential functions.
--- Able to solve complex problems and take a new perspective on
existing solutions.
--- Confidence in debugging and solutioning challenges during
complex implementations
--- Demonstrated ability to respond to and prioritize changing
demands.
--- Exceptional analytical skills with the ability to learn from
teammates, analyze past projects and advise Leadership on how our
systems can be improved using reusable or new technical
solutions.
--- Strong self-initiative, interpersonal skills, and the
flexibility to quickly synthesize new ideas and concepts
--- An ability to gauge your audience and adjust your communication
style to work effectively with all types of personalities, to
influence others internally and externally.
--- Strong facilitation skills with ability to pull diverse groups
of individuals with different goals together and facilitate
productive discussions
--- Marketing Cloud certifications preferred
Education and/or Experience:
--- Minimum 2 years professional work experience. Experience in
financial services a plus
--- 1+ years of experience with Marketing Cloud
--- Experience working in a fast-paced, results-oriented
environment.
--- Experience collaborating and managing relationships with other
technology teams and
business partners.
--- Experience with Salesforce and Sales Cloud
--- Experience with email marketing and campaign automation
--- Experience with Marketing Cloud tools such as Journey Builder,
Data Extensions,
Automation Studio Content Builder, Email Studio, etc.
--- Experience with Change Management to create plans that result
in greater acceptance
and adoption of new systems and processes.
Language Skills
Ability to read and comprehend simple instructions, short
correspondence, and memos. Ability
to write simple correspondence. Ability to effectively present
information in one-on-one and small
group situations to customers, clients, and other employees of the
organization.
Mathematical Skills
Ability to add, subtract, multiply, and divide in all units of
measure, using whole numbers, common fractions, and decimals.
Ability to compute rate, ratio, and percent and to draw and
interpret bar graphs. Reasoning Ability to apply common sense
understanding to carry out detailed instructions. Ability to deal
with problems involving a few concrete variables in standardized
situations.
Computer Skills:
--- Proficient knowledge of Microsoft Office applications (Word,
Excel, Outlook, etc).
--- Experience with Marketing Cloud Connect
--- Experience with HTML, CSS, SQL, AMPscript
Physical Demands
The physical demands described here are representative of those
that must be met by an
employee to successfully perform the essential functions of this
job. Reasonable
accommodations may be made to enable individuals with disabilities
to perform the essential
functions.
While performing the duties of this Job, the employee is regularly
required to use hands to finger,
handle, or feel; reach with hands and arms and talk or hear. The
employee is frequently required to walk and sit. The employee is
occasionally required to stand. The employee must occasionally lift
and/or move up to 25 pounds. Specific vision abilities required by
this job include close vision, distance vision, color vision,
peripheral vision, depth perception and ability to adjust focus.
Always practice good judgment and refer to the safety
guidelines.
Work Environment
The work environment characteristics described here are
representative of those an employee encounters while performing the
essential functions of this job. Reasonable accommodations may be
made to enable individuals with disabilities to perform the
essential functions. Always practice good judgment and refer to the
safety guidelines.
The noise level in the work environment is usually moderate.
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Keywords: Acra Lending, Huntington Beach , Marketing Cloud Administrator, Advertising , Irvine, California
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