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Head of Brand Marketing, Renewables

Company: Naked Labs
Location: Huntington Beach
Posted on: January 8, 2022

Job Description:

If you know someone who fits this opportunity description, you can share this opportunity with this link: https://bit.ly/3DCKW3b We are an innovative bio-tech and climate tech company that is disrupting the status quo and on a mission to reverse climate change. What started in 2003 as a question of "what if we could turn greenhouse gas into useful materials?" - a force for good - has turned into "we can and we will" through over a decade of endless trial, error, and determination. Today, We harness greenhouse gas to create a certifiably carbon-negative, regenerative material that can replace plastic and leathers. But the determination doesn't stop there. It's also on a mission to inspire communities to make meaningful choices that will help the long-term health of our planet. In fact, while many companies are looking to bring their products and practices to a carbon neutral state, with this technology, we are the only company producing both foodware and apparel that is carbon-negative. And this is just the beginning, as the versatility of the material means future product innovations are endless. The more products we produce, the better the planet gets. We are looking for passionate, entrepreneurially minded, outside-the-box movers and shakers who live by our CODE -Creativity, Optimism, Determination, Empathy - and want to leverage their skills to positively impact the world we live in for generations to come. Why this role? (Overview) You will have the opportunity to be an inaugural steward of a game-changing, lifestyle-centered, brand vision and be the
lynchpin for not only delivering exceptional business driving consumer/customer/user experiences, but also driving brand love and advocacy with our target audiences. We are seeking a tech-savvy, digital-first, community building, growth-minded Head of Brand Marketing to lead our brand strategy and execution for our high-growth business and brand. You'll lead a wide breadth of responsibilities, including but not limited to:

  • growing our community of brand advocates,
  • partnering with the head of creative to establish and ensure consistency of our brand look, tone, and feel,
  • defining and driving audience segmentation and positioning,
  • driving cross-channel and experiential storytelling, and
  • creating and overseeing the success of our paid, owned and earned strategies As a critical leader on the marketing team, you will ensure marketing effectively supports sales goals and creates compelling, impactful campaigns to grow customer and consumer loyalty. In essence, you will strategically create and ensure a consistent, end-to-end, story-centered, brand experience across all marketing touch-points. This is a highly
    collaborative and strategic leadership role, where a critical component to success includes strong partnerships with Communications, Product Marketing, Commercialization, Product Innovation, Finance, Legal, etc. As a key member of the marketing leadership team, you will have a career defining opportunity to build a brand from the ground-up - one with aspirations to become an iconic brand around climate technology, the next wave of meaningful innovation. Imagine the brand you can steward with the inspiration of Tesla meets Patagonia and Apple meets Ben and Jerry's --- If the thought of this excites you, then let's talk! How you'll impact? (Responsibilities)
    • You will be the innovative steward of how the rebrand (in the works) comes to life by leading the development
      and creation of disruptive, innovative, story-centered work (activations, digital/social, content, etc.) focused on
      acquiring, engaging, and educating a diverse audience of customers and consumers. Critical to our mission is
      communicating our unique value proposition found through our technology & product offerings, resulting in
      work that inspires others to act in support of positive change.
    • Constantly evolve and push boundaries in developing the company brand and creative via product education, brand advocacy, and culturally-relevant experiences.
    • Be a master translator of business objectives to marketing strategies, delivering impactful (visual, written, digital, social, physical, etc.) executions at the speed of culture.
    • Work cross-functionally to develop creative work that will engage multiple audiences & their respective journeys, delivering positive business and brand impact at each touchpoint.
    • Keep the company at the forefront of culture by infusing the right cultural nodes and applying data-driven insights into marketing strategies and activations
    • Ensure excellent, objective-based outcomes are exceeded and delivered on time, with an iterative process that always includes learnings adopted for future iterations.
    • Innately curious and naturally adept at leveraging the nuances within strategies and executions to effectively appeal to consumers' minds AND hearts.
    • Build, mentor, and lead a multi-functional team of talented individuals, freelancers, and agencies. Why was this made for you? (Qualifications)
      • Minimum of 10+ years relevant brand marketing experience, leading brand and/or product marketing including minimum of 5 years' experience in brand building via content strategy, content creation, social media management and customer acquisition via digital marketing; Preference for someone with experiences working with both an iconic lifestyle brand and a high-growth technical start-up.
      • Experience developing content marketing strategies to drive exposure and business performance / growth with a passion and innate knack for brand storytelling
      • Proven experience improving brand awareness via PR and social channels & when to use each.
      • Naturally creative, outside-the-box idea generator that also knows how to bring out the best creativity and breakthrough ideas in others
      • Proven experience (with a broad portfolio) to drive measurable business outcomes by leading creative initiatives across a wide range of platforms (digital, TV, print, OOH, podcasts, experiential, influencers, social, etc.)
      • Results oriented, self-starter that knows how to thrive in a fast-paced, collaborative environment.
      • Experience in people management - building, inspiring, and leading productive teams.
      • Strong partnership management and influencing skills - internal partners and external partners, agencies, and vendors
      • Natural inclination to use data and insights to drive strategy, execution, and optimization
      • Exceptional verbal and written communication skills
      • A "no task is too small" attitude
      • Excited to join a company with a dynamic, startup culture and have passion for helping to make the environment better What an ideal candidate can bring to the team?
        • A strong conceptual thinker and builder at heart who is passionate about delivering impact. You believe that a
          creative approach to any problem will yield a stronger result.
        • Naturally think and process at a strategic level but are energized, capable and eager to roll up your sleeves to
          help the team do the job as well.
        • Has a split mind between creativity/design and analytics/data-driven performance - cherishes a great digital user
          experience and narrative as much as taking a consumer through the acquisition funnel and knows how to
          leverage each to deliver business results.
        • Has experience leading multiple, simultaneous projects through full strategic and creative development -
          research, strategy (why and how), naming, copywriting, content development and experiential activations.
        • Ability to inspire others and develop high-performing teams with clear goals and measurable impact.
        • Believe that effective work is achieved through collaboration in small, fast-moving teams. 9800 Wilshire Blvd.
          Beverly Hills, CA 90212

Keywords: Naked Labs, Huntington Beach , Head of Brand Marketing, Renewables, Advertising , Huntington Beach, California

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