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Product Copywriter

Company: Surfline\Wavetrak, Inc.
Location: Huntington Beach
Posted on: February 21, 2021

Job Description:

About Surfline WavetrakMillions of people around the world depend on Surfline Wavetrak's products to enrich their experiences in and around the ocean. For 35 years, our company has connected people with the ocean. Starting with surfers and expanding to offshore cruisers, anglers and a myriad of other boating, fishing and surfing enthusiasts, we've made it our mission to deliver peak maritime experiences. We provide those who work and play in the ocean with all the advanced tools, personalized insights and immersive content to make their lives better -- supplying them with the information they need to make smarter decisions, seek out new experiences and gain valuable knowledge.SummaryWe are seeking a Copywriter with a passion for writing, an eagle eye for organization, and a keen understanding of digital media that will help us reimagine and improve copy throughout our product platforms and marketing channels. The ideal candidate is an idea-driven creative who knows how to deliver compelling messages and communicate complex ideas simply and effectively. They will carefully consider every word and understand how it can affect the message and our bottom line, but aren't afraid to test things out, iterate and dive deep into data to drive results. This position will collaborate closely with Product Management, Design, Marketing, and our in-house Editorial teams to create fresh copy across a wide variety of projects.What You'll Do:* Build and maintain a deep understanding of our products to ensure that all copy is cohesive and pushes our brands forward.* Express in writing, Surfline's voice and tone in an impactful, authentic way that drives engagement, improves retention and generates leads.* Be the front line in writing copy that will help Surfline users quickly and deeply understand the intent and purpose behind updates, features, and initiatives.* Collaborate with stakeholders to concept and create innovative, effective and on-brand messaging across channels and platforms.* Craft copy across all mediums and audiences including our websites, apps, emails, ad-campaigns, push notifications, organic social, marketing collateral and more.* Collaborate with the Growth Product Manger and CRM Manager to develop, write, and test copy for product marketing campaigns.* Test and iterate creative to determine the most performance messaging and copy variants - and use those learnings to drive results.* Help develop and maintain company-wide voice, tone and copy guidelines.What We're Looking For:* Knowledge of the surf industry, its lifestyle and culture.* Ability to deeply understand our product, initiatives, customers, and value proposition.* Copywriting experience for a creative agency, brand, or business writing role. Ideally with a strong focus on digital marketing.* Proven experience working alongside product managers, designers, and product marketers to build compelling product experiences.* A portfolio with samples of product, marketing, and email content that showcases an impeccable writing craft and a flair for brevity.* A strong understanding of marketing and content channels and the ability to adapt writing to fit the needs of the audience.* Familiarity with design considerations and partnership, with a high level of comfort giving/receiving constructive feedback.* Experience at ensuring a consistent brand across all product platforms and marketing channels, so that our brands' voices remain coherent no matter where users interact with the brand.* Excellent communication skills and a mastery of standard English spelling, grammar, and style.* Ability to prioritize and manage workload and deadlines, and a strong inclination to take initiative.* Highly collaborative team player.You May Also Have:* Understanding of SEO and its implementation* Experience with copywriting in Australia and the UK* Passion for surfing and/or ocean activitiesPowered by JazzHRyAVF92pQkc

Keywords: Surfline\Wavetrak, Inc., Huntington Beach , Product Copywriter, Advertising , Huntington Beach, California

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